We noted last year that a Seattle-based equity firm is planning to market “Marley Natural” brand cannabis in states where it is legal. Now it seems guitar god Jimi Hendrix is to be thusly immortalized.

According to the San Diego Union-Tribune, Toronto-based Nutritional High International Inc. announced this week that it has “entered into an exclusive licensing agreement…under which the company may manufacture and distribute various marijuana and hemp-based edible products using the song titles and bearing the likeness of iconic guitarist Jimi Hendrix.”