TORONTO, Sept. 06, 2018 (GLOBE NEWSWIRE) — Nutritional High International Inc. (the “Company” or “Nutritional High“) (CSE: EAT, OTCQB: SPLIF, FRANKFURT:2NU) is pleased to announce that operations have started at its “FLI Labs NorCal” manufacturing facility in Sacramento, California.

FLI Labs NorCal, owned by the Company’s wholly-owned subsidiary Pasa Verde LLC (“Pasa Verde“), will manufacture a wide range of products under Nutritional High’s FLI brand.  Initial product offering will include micro dosed press tabs, vape cartridges, syringes and dab jars. Following the initial launch, FLI Labs NorCal will roll out FLI-branded cannabis-infused edible products that will include chocolates and other innovative products. Pasa Verde holds a Temporary Type 6 License with the California Department of Public Health.

High Velocity of Market Penetration

Jim Frazier, CEO of Nutritional High, commented: “This is a long-awaited day for Nutritional High and we are all excited to start production at Pasa Verde’s newly christened “FLI Labs NorCal” facility and launch the FLI-branded products into the California marketplace from our own facility. Operating our own production in California will allow us to increase our velocity of FLI products into the market and significantly expand production delivery capabilities, the number of SKU’s we can offer, and reduce our unit costs. With over 17,000 square feet of manufacturing space, FLI Labs NorCal will produce a substantial amount of product that will help us gain current market share and give us the ability, through innovation, to build new markets that captivate consumers by supplying high quality products and unique experiences.”

Mr. Frazier continued: “FLI Labs NorCal is a key strategic piece of Nutritional High’s corporate vision in California and we will continue to work on expanding our footprint with additional strategic acquisitions in the near future. With Calyx Distribution providing full sales support and distribution services we feel that our FLI-branded products will take the California market by storm and create tremendous opportunity for Nutritional High to gain market share quickly.”

David Posner, Chairman of Nutritional High, commented as follows: “This is a great day for Nutritional High and now all of the hard work that everyone has put into the vision has paid off. California is a key focus for Nutritional High and we are anxious to take the next steps and continue to build shareholder value.”